What private label usually covers
- Branding — your logo applied to products such as collars and apparel, including the personalised collar programmes described on our custom dog collars page.
- Packaging — retail packaging and labelling prepared to your market's requirements.
- Range adaptation (ODM) — colours, patterns and assortment mixes adjusted within an existing design family.
- Exclusive selections — a curated slice of the current range presented under your label for your channel.
What is possible depends on the product family and the item, so treat this page as a starting brief rather than a fixed menu. When you enquire, describe the product, the branding you need and the market you sell into; feasibility, quantities and costs are confirmed on quotation.
How a project runs
- Brief — you share the categories, target price points and branding requirements.
- Selection — we match your brief against current lines and adaptable designs.
- Confirmation — specifications, labelling, packing and quantities are confirmed in writing on the quotation.
- Production and dispatch — the order is prepared and shipped as agreed in the quotation.
Built on an existing base
Because private-label projects start from lines in Hellomoon's current range or sourcing network — dog clothes, leads, toys and accessories — sampling and first orders are usually simpler than commissioning a product from a blank page. The underlying range turns over quickly, with new designs added through the year, so your label can evolve with the seasons instead of freezing at launch.
Talk to us about your label
Email [email protected] with a short description of your brand, your market and the categories you want to label. We will reply with the realistic options and the information we need to quote.
What to send with your first enquiry
Private-label conversations move faster when the first message contains the essentials: the product categories you want to label, the markets you sell into (labelling and packaging rules differ), the rough quantities you have in mind for a first run, and examples of the branding result you want — a logo placement, a packaging style, a competitor's presentation you admire. You do not need artwork or final designs at this stage; a clear brief lets us reply with what is feasible and what it would take, instead of a generic brochure answer.
Buyers often ask whether a private-label programme can grow over time. It can, and usually should: start with one category, learn how your customers respond to your label, and extend it across the range as the evidence builds. The current base stays the same — your label simply earns more of it.