What "custom" can mean
- Personalised collars — individual names or details applied to collars, a popular gift and new-puppy purchase; our blog explores personalised dog collars for retailers.
- Own-label collars — current collar styles carrying your brand, scoped through the private label and OEM service.
- House designs — colours and patterns selected or adapted for your store or chain.
The right option depends on your volumes and your market, and the achievable detail — application method, placement, colour range — depends on the base collar style. That is why custom work is always scoped per project rather than sold from a fixed menu.
How a custom collar project runs
- Brief — tell us the collar styles, the personalisation or branding you want, and your rough quantities.
- Match — we match the brief against current collar lines in the dog collars range.
- Confirm — method, placement, quantities and pricing are confirmed in writing on the quotation before anything is produced.
- Deliver — the finished programme ships with your order, combined with other categories if you wish.
Start the conversation
Email [email protected] with your idea — even a rough one — and the market you sell into. We will reply with what is realistic and what we need from you to quote.
Custom collars for events, teams and rescues
Beyond retail, custom collars have a second market worth a buyer's attention: organisations. Breed clubs, training schools, shelters and rescue groups all use branded or personalised collars — for events, for adopted dogs going home, for team identity. Volumes are modest but the orders repeat, and the collars advertise the organisation on every walk.
If you supply local organisations, a custom collar offer gives you a product your competitors' catalogues cannot match, because it carries the customer's own name. Talk to us about the shape of the programme — base styles, branding method, realistic quantities — and we will scope it with you.