The leads family
- Dog collars — among the most displayed product types on our own site, and the entry point of most walk-gear programmes.
- Dog leashes — everyday leads that pair with collars and harnesses at every price point.
- Dog harnesses — the fit-led side of walk gear, with its own fitting guide.
- Cat collars — collar lines for the cat wall.
- Custom dog collars — personalised and branded collar programmes for retailers and private-label buyers.
Why leads matter to your range
Walk gear sells in every season, at every economic weather. It is also where fit and trust are won: a collar that fits well and a harness that is easy to put on bring customers back for the replacement, the second dog and the seasonal colour. The leads family sits in the same catalogue as the apparel range, and the company describes keeping bulk stock across its collections, so a single order can cover the walk and the wardrobe together.
Choosing between collar and harness
Many customers ask whether a dog should walk on a collar or a harness. Our comparison guide, harness vs collar, walks through the practical differences so your staff can advise confidently — and so your range can carry both with a clear reason for each.
Ordering
Send an enquiry with the categories, sizes and quantities you are planning. Colours, size runs, materials and packing for specific items are confirmed per item on quotation. If collars are part of a wider programme, they combine naturally with dog clothes and accessories in one shipment.
Building the walk-gear wall
A walk-gear wall that works has a logic a customer can read in three seconds: collars for identity and everyday control, harnesses for walking comfort and pulling dogs, leashes that complete either set. Group by that job, not by supplier or colour, and keep the fitting tools — a tape measure, a size guide, a patient staff member — inside the department rather than at the till.
Buyers planning a wall from scratch can give each line a clear role: collars as the everyday identification line, harnesses where fitting advice matters, and leashes matched to both. Set the opening depth from your own customer mix rather than a universal ratio, then adjust the proportions after your first selling period — plan the second order, not just the first.